Privacy Policy

Last updated: December 12, 2024

Introduction

Welcome to Magical Underland ("we," "our," or "us"). We respect your privacy and are committed to protecting your personal data. This privacy policy explains how we collect, use, and safeguard your information when you visit our website and join our VIP list.

Information We Collect

Information You Provide

We collect information you voluntarily provide, including:

  • Email Address: When you join our VIP list
  • Consent Preferences: Your agreement to receive marketing communications
  • Communication Data: Any messages you send us through contact forms or email

Information We Collect Automatically

When you visit our website, we may automatically collect:

  • Usage Data: Pages visited, time spent on site, click patterns
  • Device Information: Browser type, device type, operating system
  • Location Data: General geographic location based on IP address
  • UTM Parameters: Marketing campaign source and referral information

How We Use Your Information

We use your information for the following purposes:

  • To send you updates about our Kickstarter launch and product information
  • To provide you with early access to our campaign and special pricing
  • To improve our website and user experience
  • To analyze website traffic and marketing effectiveness
  • To comply with legal obligations

How We Share Your Information

We may share your information with:

Service Providers

  • Email Service Providers: Klaviyo, Mailchimp, or ConvertKit for email marketing
  • Analytics Services: Google Analytics and Meta Pixel for website analytics
  • Automation Tools: Make.com, Zapier for workflow automation
  • Hosting Services: Vercel, Netlify, or similar platforms

Legal Requirements

We may disclose your information if required by law, court order, or government regulation.

Cookies and Tracking Technologies

We use cookies and similar technologies to:

  • Remember your preferences and settings
  • Analyze website traffic and user behavior
  • Provide personalized content and advertisements
  • Measure the effectiveness of our marketing campaigns

You can control cookies through your browser settings, but some features may not function properly if you disable them.

Data Security

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. However, no internet transmission is 100% secure, and we cannot guarantee absolute security.

Data Retention

We retain your personal data only as long as necessary for the purposes outlined in this policy, or as required by law. Email addresses collected for our VIP list will be retained until you unsubscribe or request deletion.

Your Rights

Depending on your location, you may have the following rights regarding your personal data:

  • Access: Request a copy of your personal data
  • Rectification: Correct inaccurate or incomplete data
  • Erasure: Request deletion of your personal data
  • Portability: Receive your data in a structured format
  • Objection: Object to processing of your data
  • Withdrawal: Withdraw consent for marketing communications

Unsubscribe

You can unsubscribe from our email communications at any time by clicking the "unsubscribe" link in our emails or by contacting us directly at [email protected].

Children's Privacy

Our website is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If you believe we have collected information from a child under 13, please contact us immediately.

International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. We ensure appropriate safeguards are in place to protect your data in accordance with this privacy policy.

Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to read their privacy policies.

Updates to This Policy

We may update this privacy policy from time to time. We will notify you of any material changes by posting the new policy on this page with an updated "Last updated" date.

Contact Us

If you have any questions about this privacy policy or our data practices, please contact us:

Compliance

This privacy policy is designed to comply with:

  • General Data Protection Regulation (GDPR) - European Union
  • California Consumer Privacy Act (CCPA) - United States
  • CAN-SPAM Act - United States
  • Personal Information Protection and Electronic Documents Act (PIPEDA) - Canada
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